News

ULTIMATE, Australia’s leading entertainment magazine, will change the face of publishing this June.
Wednesday April 15, 2009

ULTIMATE, the official in store magazine of Sanity, HMV and Virgin Megastores will undergo important changes from Monday, June 1.

Since December 2006 ULTIMATE has been published as a quarterly magazine and has been widely accepted by customers and industry alike, however the quarterly, landscape format has always struggled to keep pace with the constant releases at store level.

From June 1 ULTIMATE will become a monthly, portrait magazine with the same number of pages and glossy look of the original format, and with the same total circulation. More importantly, every issue will now also be published digitally and distributed to Sanity’s opt-in email database and available as a direct link from the homepage of the re-launched Sanity website. This will not only drastically increase the real circulation of ULTIMATE’s content, but also enable the reader to interact with the content through audio, video and direct ‘buy’ links for every product.

“While the landscape, quarterly version was well received, we felt that our customers needed something more constant and more in tune with the current climate. With this in mind we’ve not only decided to make ULTIMATE a monthly magazine, but also to offer it digitally to our email subscribers and through our re-vamped website. We’re all very excited about taking ULTIMATE to the next level and better integrating it with what we do in store and online.” said Garry Mortlock, General Manager, Sanity/Virgin/HMV.

Michael Downs, Nuclear Media & Publishing’s Managing Director, is confident that the new ULTIMATE Magazine format will shake the marketplace, and quickly. “This is the magazine that the industry and consumers want and what publishing in general needs to evolve to. I think this new version of ULTIMATE will serve as a template for other publishers launching like titles in the future. Having your customers interact with your content on this level across multiple formats and delivery channels increases their level of involvement with the featured products immeasurably. This technology will also offer much better value to advertisers, but at a fraction of the cost of the original format.”

Nuclear Media & Publishing will be announcing more exciting new consumer and custom titles in 2009.

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After a soft launch in Christmas 2006, Sanity/Virgin/HMV’s new entertainment title, ULTIMATE has grown up and earned its stripes. 249,933 of them… officially! Thursday May 3, 2007

The launch of ULTIMATE in December, now quarterly and also available in all HMV and Virgin Megastores, has eclipsed all expectations in terms of quality and circulation. The high quality, glossy stock proves that free publications don’t have to feel or look cheap.

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Krash, Australia’s (and now the world’s!) coolest boys’ mag goes mobile as it continues its push to be #1 both here and in territories around the globe.
Tuesday April 24, 2007

Hot on the heels of Krash’s announcement that it’s to broaden its distribution across New Zealand, shoot for the #1 spot in Singapore and spread into Hong Kong, Indonesia and Canada, Nuclear Media & Publishing have now announced an unprecedented initiative: SMS magazine purchasing.