News

The closure of Sanity Entertainment’s SAIN Magazine last year certainly did not spell the end for the group’s retail publications. The launch of ULTIMATE in December, now quarterly and also available in all HMV and Virgin Megastores, has eclipsed all expectations in terms of quality and circulation. The high quality, glossy stock proves that free publications don’t have to feel or look cheap.

Launched in conjunction with Nuclear Media & Publishing with an official CAB launch audit of 249,933, ULTIMATE is Australia’s highest circulating music and film magazine and has already secured money can’t buy promotions and exclusive interviews with some of the world’s top stars… and it’s only going to get better.

Now heading towards its third issue, ULTIMATE is a key part of Sanity/Virgin/HMV’s marketing effort and ties in with every segment of the group’s activity from point of sale, online and direct mail – offering exposure to over 4 million customers per month in stores and hundreds of thousands more through www.sanity.com.au

For further information please contact Nuclear Media & Publishing on (02) 8354-1875 or at info@nuclear.com.au.

Nuclear Media & Publishing will be announcing more exciting new consumer and custom titles later in the year. Watch this space!