MAXIM Australia and NZ

MAXIM is the largest men’s magazine brand in the world. First launched as a men’s magazine in the United Kingdom in 1995, MAXIM now boasts brand extensions in print, online, mobile, broadcast, events, and more.

Since MAXIM hit its stride in the US in 1998 and Maxim.com launched in 1999, MAXIM the brand has become a force to be reckoned. In 2023, with international editions in European and Asian countries and an extensive following in the United States, MAXIM continues to reach guys globally and creatively.

MAXIM knows what guys like. And we talk in the same way that guys talk to each other. With men 18-34, we know the way they live, the way they work, the way they think and the way they play. MAXIM provides content and the appropriate channels for which this content is distributed – all while keeping in mind the needs of the audience we serve. MAXIM believes the content we serve should always evolve and adapt to the needs of our audience.

Frequency: Monthly
Cover Price: $9.95
Core target: Male 18 – 39
Content: women, health & fitness, motoring, grooming, lifestyle, entertainment